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AviyanaCeylon
Typo graphy

Chapter III · The Visual Identity

Typography

Typography families

Our typography brings together timeless elegance and quiet clarity — a considered selection of typefaces that reflect the character of Aviyana Ceylon and ensure consistency across all brand communications.

Awaken Your Senses

  1. 001Primary Display Typeface
  2. 002Functional Typeface
  3. 003Supporting Typeface
  4. 004Typography in Use
  5. 005Type Scale & Hierarchy
  6. 006Spacing & Usage

Typography families · 01 · Primary display typeface

PlayfairDisplay

Primary display typeface

Official

Playfair Display

Timeless · Refined · Expressive

Used for brand titles, headlines and key editorial statements. Playfair Display conveys a sense of elegance, heritage and quiet luxury.

Aa

Regular

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890

Medium

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890

Semibold

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890

Bold

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890

Selected characters

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

02 · Functional typeface

SourceSerif Pro

Functional typeface

Official

Source Serif Pro

Clarity · Readability · Versatility

Used for body text, subheadings and longer content. Source Serif Pro ensures excellent readability across both print and digital media.

Aa

Regular

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890

Semibold

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890

Italic

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890

Selected characters

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

03 · Supporting typeface

Montserrat

Supporting typeface

Official

Montserrat

Modern · Clean · Contemporary

Used for captions, navigation, labels and supporting designer elements. Montserrat provides a clean, modern contrast to the serif typefaces.

Aa

Regular

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890

Medium

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890

Semibold

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890

Selected characters

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

04 · Typography in use

Typographyin Use

Aviyana Ceylon

A Higher
State of Being

Nature · Culture · Wellbeing

The Sanctuary

A private world in nine dimensions

Subheading
Source Serif Pro — refined and readable.
Body text
Set within misty highlands, Aviyana Ceylon is a sanctuary where nature, culture and wellbeing come together in perfect balance.
Source Serif Pro — clear and comfortable for reading.
Button / label
Explore the sanctuary
Montserrat — clean and modern.

Typography hierarchy & usage · 01 · Type scale & hierarchy

TypographyHierarchy & Usage

A clear typographic hierarchy ensures consistency, readability and a refined visual language across all Aviyana Ceylon communications, in both print and digital environments.

  1. Display

    Brand titles & signature statements

    A Higher State of Being

    • Playfair Display Regular
    • 120 pt
    • Line height 110%
    • Tracking −2%

  2. H1 · Heading 1

    Section titles

    The Sanctuary

    • Playfair Display Regular
    • 60 pt
    • Line height 120%
    • Tracking −1%

  3. H2 · Heading 2

    Sub-sections

    Nature · Culture · Wellbeing

    • Source Serif Pro Semibold
    • 28 pt
    • Line height 140%
    • Tracking 5%

  4. H3 · Heading 3

    Content headings

    A Private World in Nine Dimensions

    • Source Serif Pro Semibold
    • 20 pt
    • Line height 140%
    • Tracking 2%

  5. Body text

    Paragraph content

    Set within misty highlands, Aviyana Ceylon is a sanctuary where nature, culture and wellbeing come together in perfect balance.

    • Source Serif Pro Regular
    • 12 pt
    • Line height 170%
    • Tracking 0%

  6. Caption

    Image captions, notes

    Tea gardens at dawn · Central Highlands, Sri Lanka

    • Source Serif Pro Italic
    • Line height 160%
    • Tracking 1%

  7. Interface · Button

    Navigation & buttons

    Explore the Sanctuary →

    • Montserrat Medium
    • 14 pt
    • Tracking 8%

02 · Specimen paragraph

The Essence
of Aviyana Ceylon

Set within misty highlands, Aviyana Ceylon is a sanctuary where nature, culture and wellbeing come together in perfect balance. A private world in nine dimensions, created for those who seek a deeper, more meaningful way to live.

Awaken Your Senses

05 · Usage examples · Hero banner

The Sanctuary

Nature · Culture · Wellbeing

Discover more

Display + Heading + Button

Mobile interface

A Private World

In nine dimensions

Heading + Body + Navigation

03 · Spacing & alignment · 04 · Print vs digital usage

Printvs Digital

Use generous spacing and consistent alignment to ensure clarity, elegance and a premium reading experience across all brand materials. Left-align body copy — do not justify.

03Spacing & alignment

Spacing & alignment

Line height (body)
170%
Paragraph spacing
1 em
Tracking (body)
0%
Left alignment
Do not justify
04Print vs digital usage

Print applications

Minimum body text size
9 pt
Preferred body text size
10–12 pt
Line height
160–180%
Heading tracking
−1% to 5%
Paper type
Matt / Textured
Colour mode
CMYK / Spot

Digital applications

Minimum body text size
14 px
Preferred body text size
16–18 px
Line height
160–180%
Heading tracking
−1% to 3%
Screen resolution
72–144 ppi
Colour mode
RGB / sRGB

Graphic Language & Botanical Art

Approved botanical motif language, illustration styles, line treatments and decorative rules.

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