A · Image-led layout · Nature · Culture · Wellbeing
A Higher State of Being
Hero image with minimal, refined typography. Used for brand stories and key messages.
Chapter III · The Visual Identity
Grids, Patterns & Composition
Structure gives space to beauty
A refined grid and composition system brings clarity, balance and consistency to all Aviyana Ceylon communications, ensuring a harmonious and immersive visual experience.
Structure gives space to beauty.
Page grid (300 × 300 mm)
Page Grid& Margins
01Page grid (300 × 300 mm)
01 · Page grid (300 × 300 mm)
02 · Margins & safe area
02Margins & safe area
- Trim size
- 300 mm
- Live area
- 270 mm
- Top margin
- 15 mm
- Right margin
- 15 mm
- Left margin
- 15 mm
- Bottom margin
- 15 mm
- Safe area
- Keep key content within this area.
- Bleed
- 3 mm (all sides)
03Grid structure
A · 9 column grid
B · 12 column grid
Format
- Trim size
- 300 × 300 mm
- Live area
- 270 × 270 mm
- Margins
- 15 mm all sides
- Bleed
- 3 mm all sides
- A · 9 column grid
- Flexible grid for text, images and mixed layouts
- B · 12 column grid
- Detailed grid for complex information and image-led layouts
04 · Spacing system
SpacingSystem
Tight
4 mm
Small
8 mm
Standard
12 mm
Section
15 mm
Large
24 mm
XL
36 mm
05 · Image placement · 06 · Layout families
LayoutFamilies
06Layout families
B · Text-led layout · The Sanctuary
Nature in Perfect Balance
Find stillness in the highlands, where architecture, nature and wellbeing come together. Clean structure with clear typographic hierarchy and balanced image integration.
05Image placement
Center focus
Ideal for hero imagery and immersive visuals.
Rule of thirds
Use key subjects along intersection points.
07 · Patterns & textures · 08 · Composition rules
Patterns& Textures
Botanical pattern
Derived from native flora. Subtle and elegant.
Stone texture
Inspired by natural materials of the highlands.
Terrain lines
Abstracted from mountain contours. Use sparingly.
Natural textures
Linen, paper and organic textures for depth and tactility.
Composition rules
- Use generous negative space to create a sense of calm.
- Maintain clear visual hierarchy with consistent alignment.
- Combine nature, architecture and typography harmoniously.
- Keep key elements within the safe area and avoid page edges.
- Use patterns and botanical elements as subtle accents.
- Avoid clutter, excessive effects and inconsistent styles.
Photography
Our photography captures the essence of Aviyana Ceylon — the quiet beauty of nature, the warmth of human connection and the refined simplicity of a more mindful way of living.
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